Creating a script for your video might not be as difficult as you think. In most of the cases, the length of the audio would determine the total length of the video. That’s the reason we always recommend our clients to focus on the audio first so that the video creation process would be smooth, efficient and easier.
An amazing and highly engaging explainer video starts with a great video script. Your video should have the power to tell a convincing story about your business in 60 seconds. A well-written, engaging script is the foundation for a successful explainer video. Without the right foundation, the rest of the creation process goes in vain.
Even if you haven’t written before, this article will teach you how to write an explainer video script in simple steps:
Step 1: Define Your Goals and Start With Questions
It’s a good idea to start with a framework for your video before diving into writing the script. We recommend you to look at the questions stated below so that you get a clear picture of what your video is going to convey:
- Who will be watching your video?
- How can your business act as a solution to your prospect’s problem?
- Why do you want to tell a story?
- Why should your audience care about your story?
- What message would your audience receive after watching the video?
- What value will your business provide as a solution to your prospect’s problem?
Step 2: Craft Your Story and Keep it Conversational
The length of your script will depend on your audience. If your prospect surfing the web lands on your website, he/she is most likely to check the initial part of your video and tends to stay for a bit longer depending on how compelling your story is. We would also recommend to reduce the message of your entire video to one sentence and get that sentence somewhere in the first 30 seconds of the script. This tells the audience what to pay attention to in the video and be hooked to the story!
Here are a few additional tips to keep your script conversational:
- Dith complicated jargons
- Imagine you’re writing it for a layman
- Keep your sentences short and simple
- Have continuity in the flow of sentences
Check our own example where we created an explainer video for one of our services:
Step 3: Drive Your Viewers to Take Action
Towards the end of your video script, do not forget to include effective Call-To-Action (CTA). Your ending should be influenced by what you want your viewer to do or walk away with. It could be any of the following:
- Download a report or a case-study
- Schedule an appointment or book a demo
- Subscribe to your newsletter or your channel
- Buy your product
- Sign-up for a service
- Contact you
- Register for a webinar
- Share the video
Step 4: Review and Take Feedback
Once you finish writing the script, review it from the viewer’s perspective. You might really like the way you wrote your script; however, a good practice here is to make the pitch to a friend, colleague or a target viewer who can provide valuable feedback. Based on the feedback, you can apply more changes to your script to make it perfect.